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When you are doing business, you always care about profit as one of your goals. It is correct! However, the profit is not the end of your path. It should be the start of your journey for the greater values that you can turn into your contribution to our lives, and support others. The question is, how can you succeed in doing business to get both profit and sustainable development with a well-known brand name? The answers are many keys - from an excellent business plan and business strategy to implementation with great leadership. In this post, I just want to mention to business ethics in the implementation as the key to your success. What does the term of business ethics mean? There are many definitions. However, in my point of view, business ethics relate to the way you act to keep customer's trust, the way you treat customers as your friends, and the way you advise customers to get the best options and benefits for them. Customers' trust: This point plays an important role and becomes the start for further customers' transactions. If the customers are not clear about your business legal information and performances, they will not trust you. Thus, you should make sure that you provide sufficient information to your customers and support them to clarify unclear points. The customers also trust you if you show the consistency in every performance, the precise procedures, and your responsibility in every action. Customers are your friends: This point implies that you should care about your customers as your friends, so you should aim to satisfy your friends by your services rather than only sell your services by marketing activities to achieve only your goals. Moreover, when the customers are treated as your friends, they tend to become your frequent customers and refer you to others. Advises for your customers: You have insights of your services, so you are the best advisers for your customers to get the best options based on their wants and needs. If the customers see the great benefits that they may get from your services, they do not mind paying for your services. Your customers are your business assets, so it is no doubt that you should care about them and involve them in your business performances as reviewers, contributors and partners, as well. Once you keep your business ethics in working with your customers, you will succeed!!! Posted on LinkedIn in June 19th, 2014 https://www.linkedin.com/today/post/article/20140619060430-159856846-business-ethics-the-key-for-your-success?trk=mp-reader-card VIETNAM – Within 4 weeks since Coca-Cola has first launched “Share a Coke” campaign in Vietnam; Vietnamese people enjoyed having their names on the packs or bottles of Coca-Cola. A wave of possession personal names on Coca Cola’s products spread all over the country and presented widely on Facebook – the most popular social sites there.
However, this marketing campaign has been getting opposite opinions from the Vietnamese people. Some of them indicated that Coca-Cola had a creative marketing campaign, which personalized consumers and involved them in its business process as well as inspired them with their tailored products. In addition, some others confirmed that this campaign urged them to purchase Coca-Cola just because of their names put on its products. “I am excited with the Share a Coke campaign of Coca Cola. I am jubilant to own a Coca Cola can with my name put on. I think Coca-Cola has a very creative idea. I like it,” said Mai, a student of Hanoi University. “I have never used Coca Cola since I have read many articles explained about the harmful effects of drinking Coca Cola or Pepsi. However, I cannot stop purchasing a can with my name, exiting there,” said Huong, a student of Hanoi Medical University. However, there are negative feedbacks for this campaign since Coca-Cola has gotten a doubt of evading taxation in Vietnam. Most of the people involved in the interview have said that it has been ashamed for Coca-Cola because of its dodging the taxman since this is a big company. Based on an application allowed creating text on the images of packs and bottles of Coca-Cola, the text with the meaning of asking Coca-Cola to pay tax was created and posted on the fan pages of Coca-Cola. In addition, some people censured Coca Cola’s abuse of individuals to do marketing. They have claimed that it is not fair for them to do marketing for Coca-Cola – a tax dodger. “How do you think if your name put on the Coca – Cola can be thrown away into the dustbin? I do not want to see that. It is crazy if I help Coca-Cola to do marketing,” said Thanh, an IT staff. Although there is not official information to confirm whether Coca-Cola has evaded taxable or not, it is still facing public relationship problems in Vietnam. Thus, there are some lessons for foreign companies based on the case of Coca – Cola and the features of Vietnamese culture. First, Vietnamese people respect feeling due to its cultural features, so once the corporation does the right things such as commitment of social values, law and corporate responsibility, it will get the consumers’ love and empathy. As the result of that fact, the company will succeed. Moreover, since social sites such as Facebook, LinkedIn, Twitter, and Google Plus are developing in Vietnam, it is easy for customers to share their reviews on products that may impact significantly to the customer’s behaviors. Coca – Cola marketing campaign has settled down dramatically because of rapid shares of customers’ reviews on Facebook. Second, it is always important for an international company to localize their marketing campaigns in order to ensure that they are suitable for the local. A thorough understanding about the local culture, as well as the corporate responsibility and commitments, are keys for business success. “Share a Coke” campaign reaps much success from other countries, but it does not succeed as its expectation in Vietnamese market. In another hand, it is useful for Coca-Cola to experience the responses of Share a Coke campaign in Vietnam since its problems may become the motivation for its creativity and a good chance for this company to have a better localization plan for the long-term business. Posted on The Epoch Times in July 18th, 2014 http://www.theepochtimes.com/n3/blog/has-share-a-coke-campaign-succeeded-in-vietnam/ Globalization is expanding quickly across the globe through the increase of bilateral trade agreements and positive supports of technology advancement. This trend is promoting across-nation investment as well as the labor movements all over the world. Indeed, globalization is bringing both business opportunities and challenges to every country. Indeed, Vietnam is in the same line.
Known as a developing country upon the agriculture civilization, Vietnamese labor market is in the construction process. Vietnamese labor force consists of more than 51 million people by 2014 as three -fourth of the total population. However, the quality of the workforce is quite low, presenting in the shortage of high-quality workers to meet the market demand. A survey conducted by Ministry of Planning and Investment in 2013 revealed that the supply of high-skilled labors only satisfied of 40% of the total market demand on this type of employment. In addition, many Vietnamese graduates could not find a job immediately after their graduation although they own universities or colleges’ degrees. This fact questions why such a fact has occurred in Vietnam and how Vietnamese government has to do in order to address such problems. Primary reasons are found as following. Firstly, the training curriculum of Vietnamese universities and schools have not met entirely the practical requirements of the market. In the other words, there is not a strong connection between schools and enterprises in developing the training curriculum. As such, the knowledge trained in the schools may not be appropriate with changes in the business environment. Students, who have graduated from universities or colleges, may not satisfy their potential employers because of a lack of their knowledge and skills towards matching the companies’ requirement in the short term. Consequently, companies seem to favor experienced candidates in order to reduce the time for training on fresh graduates and saving operating cost. Secondly, although there are many foreign companies accessing into Vietnamese market, university graduates have still not got desire jobs because of their English. Low English skills become a barrier for Vietnamese graduates to be hired by foreign companies. Thirdly, employment is not an easy process. It requires essential working skills, proper working attitude, and discipline. Vietnamese workforce seems to lack these skills. As such, it takes time for workers to understand the importance of such skills in order to develop them. Obviously, this awareness wastes time and remove opportunities for Vietnamese people in the time constraint, especially since labor movements will occur across South East Asian region momentarily. The reasons of problems occurring in Vietnamese workforce suggest Vietnamese Government to develop new policies to address them, notably since Vietnam is an attractive destination of foreign investment. It is critical to strengthen the connection between schools and enterprises in developing training curriculum and performing teaching process. The systematic knowledge and advanced teaching methodology in the schools will be helpful to develop “hardware” of knowledge and methodological thinking for students. Differently, the practical perspectives from enterprises will be valuable to develop “software” or soft -skills for students, who will participate in the workforce shortly. As such, this connection will be a key to address the gap between training and working in the labor force, and strengthen the workforce. In addition, English should be considered to become an official language of Vietnam rather than only integrate into the training program as one subject. This consideration is not only a simple decision on teaching English, but it is also a change in the point of view about teaching and working with English, a useful tool to work in the globalization process. Vietnamese education system is in the restructuring process with other problems should be addressed. However, the overall plan should be made with considerations to the context of globalization and priorities of issues as key points to address others. As such, changes in educational perspectives towards supporting the labor force and dealing with changes in the business environment are keys for further implementation. Posted on http://www.theepochtimes.com/n3/blog/problems-of-vietnamese-labor-force/ on January 12th, 2014Problems of Vietnamese labor force |
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